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Int. Rev. Allergol. Clin. Immunol. Family Med., 2018, XXIV/3: 100-106 Maximize

Int. Rev. Allergol. Clin. Immunol. Family Med., 2018, XXIV/3: 100-106

Title: Implementation of the principles of a healthy lifestyle based on social campaigns 

Authors: Okręglicka K, Ludwiniak M, Wiśniewska K, Kozłowska A, Nitsch-Osuch A

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02-03-2018

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SUMMARY IN POLISH & ENGLISH. FULL ARTICLE ONLY IN ENGLISH.

Implementation of the principles of a healthy lifestyle based on social campaigns


Okręglicka K1, Ludwiniak M2, Wiśniewska K3, Kozłowska A1, Nitsch-Osuch A1.

1Department of Social Medicine and Public Health, Warsaw Medical University; 2Student Research Group for Hygiene and Prevention at the Department of Social Medicine and Public Health, Warsaw Medical University; 3Food and Nutrition Institute in Warsaw named after prof. dr. Aleksander Szczygieł, Center for the Promotion of Healthy Nutrition and Physical Activity

Int Rev Allergol Clin Immunol Family Med, 2018; Vol. 24, No. 3, 100

A social campaign promoting healthy lifestyle are a tool for establishing positive behavior patterns in a society, while mass media are an inseparable form of communication for promoting healthy lifestyle.
The aim of the study
was to evaluate the effectiveness of selected social campaigns on proper nutrition, physical activity and smoking in shaping healthy lifestyle among Poles.
Material and methods
. The study was conducted among 272 adults of the Polish population. The inclusion criterion was the age of 20. A research tool was a questionnaire, developed by the authors of the study, that consisted of 16 closed one-choice questions, 1 closed multiple-choice question and a personal data form. The questions concerned selected dietary behavior, physical activity, smoking, opinions on physical education classes and knowledge of selected social campaigns on healthy lifestyle. Statistical analysis was performed in the Microsoft Office Excel spreadsheet.
Results
. The most recognizable campaign among the respondents was “Cancer on the hook” (“Mam haka na raka”) – “Not every relationship can stand the test of time. Don’t get involved with the cigarettes” (130 responses in 272 people), and the least recognizable campaign was “Active power” (“Siła odruchu”) (8 responses in 272 people). It was shown that during the day the most common in consumed liquid was water (145 responses), fish was consumed less frequently than once a week (43%), fast food products were consumed less frequently than once a month (38%), and sweets were consumed 2-3 times a week (35%). The study revealed that that the majority of respondents did sport 2-3 times a week (105 responses), and that the respondents accepted excuses from physical education classes only in the case of health problems (40% of people). The vast majority of respondents did not smoke cigarettes (75% of people).
Conclusions
. Social campaigns on healthy lifestyle shape prohealth behavior and have an impact on the society’s knowledge of health promotion. A properly carried out campaign can be remembered for a long time.

Key words: nutrition, social campaigns, lifestyle